Unwrapping Shawarmer's Retention Strategy What happens when a shawarma chain gets smart about segmentation? In this episode of CleverTalks, we unwrap Shawarmer's recipe for retention success. Learn how the Saudi-based QSR used CleverTap's RFM segmentation features and combined it with their occasion-based marketing insights, to drive a 9% increase in sales, revive lapsed users, and boost