Why the CTV ad experience is still a work in progress
Associated with
Mike Shields Mike Shields
Why the CTV ad experience is still a work in progress

‎Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will be fully programmatic next year.