Landing pages – one small step for a customer, one giant leap for a business.

When the moon landing occurred in 1969, people questioned why going to the moon was even necessary. It's quite simple: landing on the moon was a sign of technological strength. People were convinced of the power that the moon held so much that scientists across the world raced to get there first.

In a sense, you could say that the moon was the very first landing page.

Today's landing pages aren't as mighty as a floating rock in space, but to businesses, they come pretty close.

By now, you might've landed on your fair share of landing pages and probably even built some. As advertising continues to evolve, and the number of landing page builders continues to dominate the market, that becomes true of many internet users. Despite their growing prevalence, there's still a disconnect among digital marketers regarding what a landing page is.