Posted Jan 5, 2024
•
7 min read
The power of internal branding in product marketing
John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Product Marketing Alliance
Featured by Pavilion
