Traditional demand gen tactics are not working anymore and you can't afford to keep renting your audience. But how to include owned media strategy in your marketing  plan and make sure you're got your stakeholders' buy-in? Tune in for the session with Anthony Kennada, the CEO and Co-founder of AudiencePlus, who spent over a decade in the Chief Marketing Officer role for leading SaaS companies like Gainsight, Front and Hopin.