Attention is currency, and trust is the ultimate growth lever.

In this episode of Straight to Voicemail, Rachel Elsts Downey taps Gretchen Freemyer, Associate Director of Growth at Gravity Global where she helps B2B brands cut through noise with bold, audience-first campaigns. Her expertise spans sales enablement, brand strategy, and content design that converts.

You'll learn:

Gravity Global's "Fame, Admiration, Belief" framework for building brand trust
Why naming your audience's fear is key to earning attention and action
How taking bold risks can transform B2B storytelling