Associated with
John Koetsier
Posted Apr 19, 2023
•
4 min read
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
The SKAN 4.0 transition is definitely starting, but perhaps not yet at Formula 1 pace. Fewer than 1% of all iOS postbacks are SKAN 4 postbacks right now.
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