SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
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John Koetsier John Koetsier
Posted Apr 19, 2023 4 min read
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now

The SKAN 4.0 transition is definitely starting, but perhaps not yet at Formula 1 pace. Fewer than 1% of all iOS postbacks are SKAN 4 postbacks right now.

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