Omnichannel marketing has always played an important role in retail. With no small thanks to the pandemic, shoppers have embraced E-commerce like never before. However, in-store shopping is far from obsolete, which means brands need to work even harder to blend these two experiences if they are to run a successful retail business.

Consistency, personalization, and trust are three important elements of the retail omnichannel experience, and today we'll be looking at six ways to ensure your customers have a truly enjoyable one.