Join us for a no-nonsense discussion on the future of attribution, featuring Nadia Davis, VP of Marketing at CaliberMind, and Drew Smith, CEO at Attributa, where we'll tackle: Why digital-only attribution was always a flawed idea, The MOPs challenge: aligning siloed data before assigning credit, How marketing leaders can shift from defensive reporting to strategic storytelling, Why data literacy - not just measurement - is the key to proving impact.