Drew Smith
CEO Attributa | Helping organizations prove the value of marketing through attribution

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The Most Popular Resources of 2025 (so far) and Lessons Learned
Oct 07, 2025
Article
Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa
Nov 10, 2025
Podcast Episode
Ep. 1 - The Godfather of Attribution: Aaron Bird, Founder & CEO of Bizible (now Marketo Measure)
Jan 13, 2025
Podcast Episode
Navigating Partner-Led Marketing
Aug 20, 2025
Podcast Episode
Embracing AI and The Future of Marketing with Megan Lueders
Jul 24, 2025
Podcast Episode
Funnel Lab Fridays: Attribution: In-App vs Data Warehouse
Jan 30, 2025
Podcast Episode
Engineering to Marketing: Jayashree Rajan on Data-Driven Marketing Strategies
Jul 10, 2025
Podcast Episode

Latest Content

Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa
Nov 10, 2025
Podcast Episode
The Most Popular Resources of 2025 (so far) and Lessons Learned
Oct 07, 2025
Article
Outcome-Driven at Hyperscale: Ed Breault on AI Agents, OKRs, and Expansion
Sep 18, 2025
Podcast Episode
Unlocking Marketing Success with Data Insights that WORK
Sep 03, 2025
Podcast Episode
Navigating Partner-Led Marketing
Aug 20, 2025
Podcast Episode
Forecasts and Funnels: Catherine Gutierrez on Proving Marketing's Value
Aug 06, 2025
Podcast Episode
Embracing AI and The Future of Marketing with Megan Lueders
Jul 24, 2025
Podcast Episode
Engineering to Marketing: Jayashree Rajan on Data-Driven Marketing Strategies
Jul 10, 2025
Podcast Episode
Attribution is [NOT] Dead: Here's How to Build it Right This Time
Jun 11, 2025
Webinar
 Attribution is DEAD. Long Live Attribution
Mar 13, 2025
Webinar
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