Arrow left
Demand Generation / CaliberMind / Podcast Episodes
Funnel Lab Fridays: Attribution: In-App vs Data Warehouse
Associated with
Eric Westerkamp Eric Westerkamp
Misha Salkinder Misha Salkinder
Drew Smith Claimed Drew Smith
Posted Jan 30, 2025 • 8 min read
Funnel Lab Fridays: Attribution: In-App vs Data Warehouse
CaliberMind Claimed CaliberMind

In this episode of Funnel Lab Fridays, we're discussing the pros and cons of in-app versus data warehouse approaches to marketing attribution.

Other content from CaliberMind
Explore all
How to Measure What Matters in the AI and Zero-Click Age
Article
How to Measure What Matters in the AI and Zero-Click Age
How to Prove Event Marketing ROI with Data, Not Anecdotes
Article
How to Prove Event Marketing ROI with Data, Not Anecdotes
Optimizing Your Channel Mix
Video
Optimizing Your Channel Mix
Evaluating Hockeystack: The Optimal Choice for Small Businesses
Article
Evaluating Hockeystack: The Optimal Choice for Small Businesses
Featured by Seamless.AI
AI Agent Automation for Sales Lead Generation
Featured
Article
AI Agent Automation for Sales Lead Generation
Seamless.AI Claimed Seamless.AI