Agencies face a lack of insights into performance data across channels, challenges in collaboration across media and creative partners, all while being tasked to stay on the forefront of technology and innovation for their own businesses, as well as their clients'. Additionally, managing hundreds of campaigns for dozens of clients across multiple platforms requires time, efficiency, and scale - but the complexity of the adtech world makes it even more challenging.

Here are three core benefits for agencies and their clients leveraging the Smartly platform