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"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media
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Mike Shields Mike Shields
Luke Kigel Luke Kigel
"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media
AppsFlyer AppsFlyer

Next in Marketing spoke with Luke Kigel, who is both VP, Walgreens Media & Head of Walgreens Advertising Group, which means he oversees Walgreens' push into selling ads, while also overseeing its spending as a big advertiser.

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