Posted Sep 6, 2023
•
3 min read
What is the Rule of 40 & How Can Your Agency Achieve it?
In the ever-evolving world of business metrics, a rule has emerged that holds significant importance for Software as a Service (SaaS) companies – the Rule of 40. Investors and industry experts have found this metric to be a reliable indicator of a company's operational performance and potential for value creation. But what exactly is the Rule of 40, and how can your digital marketing agency or SaaS company achieve it? Let's dive in.
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