How LexisNexis increased opportunity creation by   18% using account-based advertising.

Lead-to-Account Matching and Routing / Terminus / Case Studies

3 min read

LexisNexis achieved exceptional results from a  
multi-channel build pipeline campaign supported by
Terminus' account segmentation, advertising, and
attribution capabilities. The following story unveils
their strategic approach, control group testing
methodology, and the remarkable outcomes they
generated.

Other content from Terminus

Explore all