How LexisNexis increased opportunity creation by 
 18% using account-based advertising.
3 min read
How LexisNexis increased opportunity creation by 
 18% using account-based advertising.

LexisNexis achieved exceptional results from a 

multi-channel build pipeline campaign supported by
Terminus' account segmentation, advertising, and
attribution capabilities. The following story unveils
their strategic approach, control group testing
methodology, and the remarkable outcomes they
generated.