I think there's a lot to learn for both types of app marketers from both sets of challenges, but this series will focus on early-stage growth.
To start, we're chatting with Hannah Parvaz, who is literally an "app marketer of the year" and also a "biz strategy consultant of the year."
She's worked in tons of growth roles and now runs her own growth agency, Aperture, helping apps grow and mobile businesses work.