As we progress through 2021, the supply of data is only becoming greater and greater. It has never been easier for businesses to harvest valuable data.

Data on its own is however of limited use unless it is mined for insights. Many businesses are so caught up in gathering as much data as possible that they are forgetting to mine the data they currently possess. On top of this, because so much data is flowing into their systems, valuable insights are being lost to the raging torrents of new, potentially inaccurate, data.