PR can learn from marketing's shiny unicorn: Mass personalization
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Kimberly Jefferson Kimberly Jefferson
Posted Mar 11, 2015 4 min read
PR can learn from marketing's shiny unicorn: Mass personalization

Since the dawn of PR, we've been attempting mass personalization, taking a message we want the world to see and tailoring it to different audiences, media outlets and reporters. But with immense updates in technology, increased focus on content marketing and heightened consumer focus on personalization, PR pros should be paying attention to other industries who are doing personalization right.

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