Why Marketing is Key to Shortening Sales Cycles | Chris Walker of Refine Labs | Donuts & Demand
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Why Marketing is Key to Shortening Sales Cycles | Chris Walker of Refine Labs | Donuts & Demand

In this clip from Goldcast's Donuts & Demand series, Chris Walker, CEO of Refine Labs, shares why he thinks many organizations get their sales cycle timing wrong. Do you truly have a long sales cycle, or are you just missing the right marketing to enable a shorter sales cycle?