Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant - Basis Technologies
Associated with
Tyler Kelly Tyler Kelly
Arturo Pena Arturo Pena
Simon Hall Simon Hall
Posted Aug 2, 2021
Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant - Basis Technologies

Centro's Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

More Ways to Read:
🧃 Summarize The key takeaways that can be read in under a minute
Sign up to unlock