How one manufacturer stopped guessing and started publishing better content, faster.

The team at TentCraft brought on MarketMuse to help them do more, faster – while helping ensure the ROI is there without requiring layers and layers of experimentation.

They rely most on the Research and Competitor applications within MarketMuse. Being able to conduct a competitor gap analysis, look at intent, and identify their site's personalized difficulty on any given topic enables better (and faster) decision-making to create content that performs well the first time.