I had scheduled a 45-min Discovery & Demo meeting with a prospect that I had reached out via a cold email outreach.The conversation got extended to 1 hr 15 min, with two people participating from the prospect's side.I talked for 60% and listened to 40% of the time.
It's not sufficient to just look at how long I listened, but it's more important to understand how well I listened. That's the difference between just listening vs Active Listening.

Successful selling requires a delicate balance between talking and listening. While you need to provide enough information to communicate your product's value, you also have to make sure your prospect feels heard.
The most effective salespeople engage in Active Listening, allowing them to craft the most appropriate solution and win their prospects' trust.