Sales call tracking enables managers to gauge reps' performance, understand buyer sentiments, and capture the voice of the customer (VoC). But between planning a sales strategy, hiring new recruits, and tracking sales goals-managers barely have time to analyze sales calls and provide necessary guidance and feedback to the reps to improve their performance.

In fact, our research at Avoma shows that managers review less than 1% of the sales calls, which has a direct impact on coaching quality and overall sales outcomes.