Associated with
Justin Keller
Posted Jul 12, 2019
•
5 min read
How Employee Email Can Help Your ABM Strategy & Execution - Terminus Site
Creating personalized content is crucial to driving engagement these days. Marketers must deliver tailored messages that show how they understand their buyer and can help them specifically. This is the key to driving meaningful engagement and it's the foundation for accelerating buying decisions and winning more customers.
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