How to deploy empathy to get the most out of customer interviews, according to Geocodio's Michele Hansen
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Michele Hansen Michele Hansen
Liam Geraghty Liam Geraghty
Posted Sep 22, 2022 24 min read
How to deploy empathy to get the most out of customer interviews, according to Geocodio's Michele Hansen

Why do people cancel? What feature should you build next? Which potential customers are the best fit for your business? The answer to all of these questions don't lie in spreadsheets or charts, but in customer interviews.