A perfect proposal has 7 sections and 11 pages. It should include the Ts and Cs and a spot for your e-signatures.
Proposify has seen a 465% increase in proposal close rates when you include a place for e-signatures for both you and the prospect. If you pre-sign the proposal before you send it out, it increases the close rate by 22.5%.
Pay attention to proposal activity. Did you know that, on average, rejected proposals are viewed more than closed-won? Do you have tracking on your proposals? If there are multiple views in a short amount of time, you need to be getting that person on the phone.