Associated with
Geoffrey Moore
Ray Hartjen
Posted Feb 10, 2022
•
7 min read
The Journey to Effective ABM: Identifying Target Accounts | LeanData
Account-based marketing (ABM) is an effective go-to-market strategy with proven growth results. But, it's also a strategy that requires meticulous preparation and execution. Join the GTM experts at LeanData as they chronicle their journey to ABM success.
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