Database Reactivation: The Case of Gerry the Gym Owner
Posted May 4, 2022 4 min read
Database Reactivation: The Case of Gerry the Gym Owner

Merriam pitches Gerry, a gym owner, on a strategy to triple quarterly revenues without spending money on ads. By leveraging Gerry's contact list through database reactivation, they offer a free trial, resulting in significant revenue. The process includes personalized messaging, AI-driven follow-ups, and quarterly activation campaigns. Merriam guarantees results or money back, emphasizing the importance of nurturing the database for sustained growth.