When running a physical business or store and you stumble upon one of your customers whom you haven't seen at your store in a while, the first thing you would say is "Hey long time no see!". But what if your business is conducted online and you don't get to come across your customers in person? Do you lose those inactive customers forever?

The short answer is No.

That's when your customer reactivation strategy comes into place. Just like maintaining a good relationship with your existing customers, you must have a plan to reactivate lapsed customers.

According to Invesp, re-engaging with inactive customers costs 5 times less than acquiring new ones, hence why customer reactivation is a much more cost-effective approach.