Rachel Elsts Downey, Founder and CEO of Share Your Genius, explains why podcasts are so valuable in B2B.

The short answer? They meet a need for authentic connection.

While other types of B2B content may be scripted or ghostwritten, podcasting is an opportunity for audiences to truly get to know the humans behind the brand-and benefit from their expertise.

🔔 Subscribe for more insights!

---

#webconferencing #eventplatform #eventmarketing #eventmanagement #bestwebinarsoftware #partnershipengagement #audienceengagement #attendeeexperience #eventstrategies #livewebinar #corporateevents #webinarplatform #eventtechnology #ondemandwebinar #automatedwebinar #virtualeventplatform #onlineeventmanagement #partnershipdevelopment #networkingevents #eventproduction