In an ideal world, B2B pricing would be easy, a base price with a simple
hierarchical pricing model. Unfortunately, that's not how it works in the real
world. You are no longer in control - expect customers, channels and sales
team to request new pricing models frequently, either to make it easier for the
customer to buy, match a competitor pricing strategy or have the ability to
apply contractual terms to a sale. Get pricing wrong and expect the impact to
be immediate and potentially long-lasting to your revenues.