As a marketing leader, you need a capable team to implement your strategy, develop campaigns, and manage key channels. For most chief marketing officers (CMOs), that means hiring someone to run social media. So what should you look for in a social media manager hire? And how do you decide whether to create an in-house role or contract a freelancer? How do you screen and vet candidates? In this guide, we'll cover everything you need to know about hiring in social media-including which qualities to look for, what type of role to create, and how to write a compelling job