Segmentation is a basis for any coherent and structured marketing activity and we've been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there's a silver lining! Now, even the small fish in the big business pond can dive into the world of hyper-personalization. Here are 5 examples of super advanced and turbo effective segmentations.