The Sales Development function is the tip of the spear when it comes to your business. In 2020, even amidst a rocky labor market last year, the highest growth firms continued to invest in building up their Sales Development function (according to The Bridge Group). How will you get the most out of your SDR investment?

We all know that managers are the single biggest lever when it comes to sales performance. Watch this webinar featuring Atrium's Pete Kazanjy, AspireIQ's Bryan Brennan, and Iterable's Travis Militzer, to learn how SDR Managers can use data to better onboard, ramp, goal, coach and develop their reps.

TOPICS
Setting and tracking the right goals

Accelerating onboarding and ramp time

Delivering effective SDR coaching that sticks

KEY TAKEAWAYS
When setting goals, work backward. Figure out the best metric to go after, set benchmarks, and go from there.

Don't forget to celebrate your losses together as a team. We learn from failure, so any fail is an opportunity for the team to put their heads together to figure out an improvement.

During your SDR training sessions, make space to focus on upskilling for their next role. The opportunity to move up is a natural self-motivator and will help your SDR's learn about which metrics you're tracking early on.

Sales Metrics Inspection & Diagnosis Guide

"Sales Math" Guide and Tutorial

Setting AE & SDR Goals That Don't Suck