Associated with
Priya Patel
G2 ROI Insights on Web Content Management Software
Return on investment (ROI): one of the most important factors in software purchase decision making, yet one of the hardest to measure. So you invest in an expensive, fully integrated CRM system; sales skyrocket that year. Is one linked to the other? And if so, how much of the success can be attributed to the CRM system? How can we know with certainty that our investment paid off?
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