Hi there,

Defining a brand is like making a good meme. You puzzle over how to say everything your audience needs to know in one glance, sloughing off all the extraneous "but alsos" to end up with something singular.

It's why memes make for good marketing content. Summing up a problem and summoning a smirk in one frame has worked for every 1M+ meme account we know, and brands do well to take note.

In that spirit, we're going to show you what happens when a social platform tries an all-meme campaign.