Twitter is a dynamic social media platform known for its brevity and immediacy. With over 330 million monthly active users, it's a goldmine for brands and individuals aiming to increase their online visibility. However, simply tweeting regularly isn't enough to capture the audience's attention. Engagement is the key to successful social media marketing on Twitter. Engagements include likes, retweets, clicks, replies, and mentions. They indicate how well your audience interacts with your content.