Does anyone remember when 4G was released? Do you remember what you were doing or who you were with?

Maybe some of you do, but most of you probably woke up one morning and noticed a 4G symbol at the top of your phone and didn't think much about it. Would you be surprised if I said 4G was released in early 2010-nine years ago?

4G, the fourth generation of broadband cellular network technology, became the foundational technology smartphones proliferated on, including video streaming, social media, and e-commerce. Prior to 4G, mobile phones only offered voice calling, texting, and some low-quality video capabilities. Uber and Lyft didn't exist; neither did wearable tech or Instagram influencers. Without 4G technology, mobile marketing and mobile advertising campaigns would not be what they are today. The speed of 4G enabled marketers to reach their target audiences on mobile devices in ways they couldn't before.

4G's influence cannot be overstated, but technology is constantly evolving. 4G is now making room for further innovation into the age of 5G. 5G will likely have just as many profound impacts on the world, including its impact on digital marketing. In this article, we'll dive into what 5G actually is, how it's being rolled out, and how it promises to disrupt and be a game changer in the digital marketing arena.