Devin (Clari), Anthony Kennada (AudiencePlus), and Morgan J. Ingram (AMP) join host Mark Huber to talk very blatantly about the state of B2B content in 2024.
What's working in B2B content:
MEASURING + ADAPTING
All 3 of the guys share their actual metrics of success for great content, and how to keep content plans in check based on the cold hard facts.