Association analytics has become an integral part of measuring performance and enhancing decision-making for associations across various industries. Understanding how your association stacks up against industry standards is crucial in today's data-driven landscape. It's important to have a good understanding of data such as renewal rates, engagement rates, and conversion data. In this article, we will explore the importance of benchmarking association analytics and provide insights into key metrics, methods, and strategies to effectively evaluate and improve your association's performance.