Today's guest writes the chiefmartec.com blog and is the author of the best-selling book Hacking Marketing, published by Wiley. Previously, he was the Co-Founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Today's guest is Scott Brinker the VP of Platform Ecosystem at HubSpot. Scott sits down with Jared to discuss the necessity of lowering your dependency on 3rd party cookies, creating an effective ecosystem of apps, and figuring out which integrations really matter.