Associated with
Jaina Mistry
Posted Oct 23, 2020
•
5 min read
The Results Are In: A/B Testing HTML vs. Plain Text Emails
The HTML vs. plain text debate has been raging for years. And when we asked you, we got a lot of mixed replies. Internally, we've been discussing the pros and cons of the plain text email and whether it has a place at Litmus. So, I decided there was only one way to settle this debate: to test it.
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