AI Meets Fashion: Redefining Retail Experiences at Nordstrom
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3 min read
AI Meets Fashion: Redefining Retail Experiences at Nordstrom

Katie Winterbottom, Director of AI (Digital and Merch) at Nordstrom, discusses a new pilot program that uses AI-powered trend reports and agentic architecture to craft unique fashion journeys. She also emphasizes the need for tech education within companies, and updating antiquated processes to leverage the benefits of emerging tech.