Looking for a more trusted, reliable, and self-serve way for its teams to access user behavior data across its apps and desktop, Ancestry turned to Mixpanel-giving product managers real-time insights to help improve user retention.

Ancestry is the largest for-profit genealogy company in the world, operating a network of historical records and websites. With products including its best-selling Ancestry DNA kit, the company gives subscribers the tools they need to learn more about their lineage through AI-powered hints that surface records and ancestors.