It's no secret that it can be quite difficult to manage all inbound leads into an organization. When a lead form from a survey or marketing event is completed, the lead often populates in the CRM software or other related sales account management software. While this lead populates in a CRM, sales and marketing departments spend lots of time to find the correct account that matches with the lead, as well as the salesperson who should be responsible for reaching out to that lead.

This process of matching and routing leads to the correct accounts can take countless hours of manual work and can exhaust sales and marketing teams before they have the opportunity to even reach out to these leads.

Lead-to-account matching and routing software solves this problem by automating the process of matching and routing inbound leads. With an automatic lead matching and routing solution established, leads and potential customers will receive communication at a faster pace, and with information that's more relevant to them.