Likes, shares, and comments are the cotton candy of marketing: fluffy, sweet, and somewhat nostalgic, but ultimately, it will rot your teeth and give you a stomach ache.

If you are under a microscope to make every marketing dollar count, cotton candy is not the way to go. What you need to do is ditch those vanity metrics for real business data that will prove the value of organic social media, once and for all. What does that mean? It means being able to track the sales, leads, and visitor behaviors that you are driving with social media; the only data that matters for analytics-minded marketers.

Not sure how to do it? Never fear. We have you covered with a step-by-step roadmap that will help you ditch vanity metrics for data that translated into bigger budgets, more team members, and a seat at the table when important revenue strategies are made.