Stop Being the Hero: Why Great Agency Leaders Don't Need All the Answers
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Mike Allton Mike Allton
Posted Jun 10, 2025 10 min read
Stop Being the Hero: Why Great Agency Leaders Don't Need All the Answers

If you're caught in this cycle of being the agency hero, constantly swooping in to save the day, you might be the biggest obstacle to your own growth. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Igor Avidon knows this challenge intimately. Founder and CEO of Avidon Marketing Group, Igor has built a thriving agency by doing the opposite of what many agency owners do. His approach to leadership and agency growth has transformed not just his business but the way his clients view what's possible with their own marketing.  When did you realize being the agency 'hero' wasn't