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Stop Being the Hero: Why Great Agency Leaders Don't Need All the Answers
Jun 10, 2025
Podcast Episode

SEO & digital marketing expert in Los Angeles. Founder @ Avidon Marketing Group.

My team and I help businesses increase traffic & revenue by expanding their search engine presence and visibility.

We are specialists in every field of digital marketing, including but not limited to:

- Campaign leadership (overall strategy setting, resource & budget management)
- Competitive analysis (competitor audit, degree of competitive difficulty, customer search trends)
- Technical search engine optimization (HTML/CSS/JS improvements, site architecture, crawler accessibility, server log analysis)
- Digital PR / link acquisition (journalistic outreach, story & brand pitching, influencer negotiations)
- Content strategy & creation (on-page SEO, off-page SEO / link acquisition, content calendars)
- Keyword research & analysis (SEO & PPC)
- Tracking & data analysis (Google Analytics, Search Console, numerous third-party vendors)
- Site migration (301 redirect strategy, external link value preservation, XML & HTML sitemap QA, content mapping)
- Conversion rate optimization (multivariate testing, UX, LPO)
- Paid search management (Google Ads, Bing Ads, Facebook Ads)

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podcast episode