Performance Max. Responsive Search Ads. Smart Bidding.  Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven't seen the desired results.   As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platforms, to safeguard their #PPC accounts.  In this episode, we spoke to a couple of in-house marketers and an agency owner to learn how they're adopting automation layering to regain control of their accounts.  Tune into this episode to learn: - How PPC teams are using automation layering? - How should a PPC marketer evolve their skillset due to ad platform automation? - What strategies and tactics to implement and when? and more.  Our expert guests: - Inderpaul Rai, ufurnish.com - Christina Brauer, Capital C - Ashwin Balakrishnan, Optmyzr  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #sem #optmyzr #adtech #digitalmarketing