So pumped to be speaking at the biggest B2B online event of the year in a couple of weeks. I could not be more passionate about my topic. Here's why.
People-first GTM is an evolution of inbound marketing. Something that I lived and breathed for more than 10 years.
Inbound marketing is about using content to attract, engage, and delight customers. It has worked incredibly well. But its performance is starting to suffer.